In spite of the recent global financial crisis (GFC) and subsequent economic slump, cosmetic procedures and treatments are on the increase.
According to Peter Liebhold, chairman of the Smithsonian Institution's work and industry division candy stores are ‘recession proof'.
"During the great depression candy companies stayed in business,” said Mr Liebhold.
The American Society of Plastic Surgeons have recently discovered that despite the recent economic downturn, non-invasive cosmetic procedures such as Botox, dermal (wrinkle) fillers and laser treatments were up as much as 17% in 2008.
When it comes to recession proof industries, botox is on the path to becoming the new candy store of the millenium.
Local business woman Dr Alana Rowick of Vice Aesthetics in Claremont believes this is simply because like chocolate, looking good makes you feel good.
"When you look great you have more confidence - most of my clients are looking for a boost and Botox and dermal fillers provide that almost instantly,” she said.
Whether it’s patients looking to eliminate signs of stress from tough economic times or because procedures are gaining popularity through celebrity exposure, Dr Rowick admits business has increased since the onset of the GFC.
"The local job market has definitely changed and perhaps the increase is a reflection of this [because] looking good and feeling confident definitely provides you with a competitive edge," she said.
Increased usage and demand is likely attributed to Botox and dermal fillers being reasonably inexpensive and there is little or no recovery involved.
Major cosmetic surgeries including facelifts can cost over $20,000 whereas procedures such as Botox can range between $230 and $800 per treatment with little or no recovery.
“Botox in particular is relatively painless and takes only 15-20 minutes, therefore you can have a treatment in your lunch break and return to work with a fresh new look," said Dr Rowick.
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