09 November 2009

Yankee retail giant goes Downunder


Peta Muller reported this story 9 November 2009.

Online shoppers are going ballistic in the lead-up to Christmas with US retail giant 1saleaday opening its doors for business in Australia.

Tens of thousands of Australian shoppers have already snapped up bargains within only weeks of 1saleaday launching with prices averaging to 90% below retail.

23 year old Melbourne entrepreneurs Simon Mochkin and Eli Feiglin brought the retail giant to Australia under a partnership deal.

“1saleaday is a massive business in the US, and now all Australians can leverage our huge buying power to access unbelievable deals on a daily basis," said Mr Mochkin.

"We're not only giving the best prices to the Americans but now Australians can access them as well," he said.

With the leadup to Christmas, bargain hunters are jumping at the chance to take advantage of the website’s one product a day deal, advertised every 24 hours.

"We're getting tens of thousands of unique visitors a day after just a short time and selling thousands of products daily,” said Mr Mochkin.

1saleaday not only provides a variety of products at heavily discounted prices, but also thrives on product giveaways.

“We're committed to giving out free products, because rather than spending money on marketing we want to give the savings back to our customers,” Mr Mochkin said.

Mr Mochkin believes giving away products provides customers with confidence in the deals and offers advertised on the site, with customers only paying postage and handling costs.

"1saleaday is already becoming a daily shopping experience for thousands of Australians, it becomes so addictive and the bargains are so good that you just want to look at it every day,” he said.

“We're off to a flying start, and the timing could not be better as the high Australian dollar makes our buying power even stronger," he said.

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